WLCX 1490 AM

WLCX 1490 AM, also known as “The Eagle 1490,” is a United States-based oldies format radio station licensed to La Crosse, Wisconsin, that is currently owned by Sage Weil through licensee Civic Media, Inc., and broadcasts from studios on Fourth Street in Downtown La Crosse. In June 2023, this radio station transitioned to a progressive talk radio format, focusing on community and state issues relevant to the Coulee Region. As an adult standards station, it’s programming switched to a holiday music format from Thanksgiving Day through Christmas. WLCX is affiliated with ABC News Radio and broadcasts from studios located on Fourth Street in downtown La Crosse. The station’s weekday lineup features programs such as “UpNorthNews Radio” with Pat Kreitlow, “As Goes Wisconsin” with Kristin Brey, and “The Devil’s Advocates” with hosts Dominic Salvia and Mike Crute, both University of Wisconsin-La Crosse alumni.