The Great 98

The Great 98 has earned a reputation for providing its everyday listeners from all over the world with consistently high-quality classic hits music, news, and the greatest live performances. In 1986, the station was given the call letter WWRS with AM 990 as its frequency. On October 31, 1989, the station's call letters were changed to WMVW. In 1998, the station changed its name to "The Great 98" and adopted its current format. Apart from broadcasting classic hits music, various genres of music are also played on this radio station. Listeners can find their favorite classic hits songs, and different types of musical programs on this station. The station also broadcasts a variety of programs, such as news (local & international), sports, culture, and entertainment. It provides all kinds of entertainment and mesmerizing music. Numerous organizations, such as the National Association of Broadcasters and the Wisconsin Broadcasters Association, have honored the station for its outstanding broadcasting.