Cow 97.1


About Cow 97.1

Cow 97.1, also known as WCOW-FM, is a country-format radio station licensed to Sparta, Wisconsin, United States, that is dedicated to bringing its listeners the best in country music, with a wide variety of tracks to suit every mood and taste. The station serves mid-western Wisconsin and the La Crosse and La Crescent communities on the nearby Mississippi River, separating Minnesota and Wisconsin. COW97 has been nominated by the Country Music Association and the Academy of Country Music for Station and Personality of the Year a total of 13 times between 2016-2023.

More Information

Cow 97.1 (WCOW-FM) is the ultimate country music experience in Sparta, Wisconsin, USA, and it specializes in playing country music, which has become increasingly popular over the years. This radio station also simulcasted for many years on their sister station at 1290 AM, when it too had the "WCOW" calls. With its rich history and cultural heritage, country music has evolved to become one of the most listened-to genres today. The station believes that country music is about more than just the sound; it's about the feeling it evokes.



Email: [email protected]

Language: English

Contact Number: +1 888-269-2699

Address: Wisconsin, Sparta, United States


97.1 FM

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Cow 97.1