Big Cheese 107.9

Big Cheese 107.9, also known as WBCV (107.9 FM, “The Big Cheese”), is a United States-based adult hits/classic hits/classic rock format radio station licensed to Wausau, Wisconsin, that offers a mix of music from the ’70s, ’80s, and ’90s, catering to a diverse audience. The station is currently owned by NRG Media, LLC, and serves the Wausau-Stevens Point area. It features a music format that includes adult hits, classic hits, and classic rock, focusing on tracks from the 1970s, 1980s, and 1990s. Besides its music format, WBCV also provides local news, weather, sports, and entertainment updates. The station’s programs provide its listeners with a nostalgic experience, featuring classic hits and memorable tracks from past decades.