97.7 The Farm

97.7 The Farm, also known as WHIT (1550 AM), is a United States-based country music format radio station located in Madison, Wisconsin, that plays classic country music. It also provides agricultural news and updates, with additional news updates throughout the day. The station is owned by Mid-West Family Broadcasting. Broadcasting on both 1550 AM and 97.7 FM, this radio station offers a blend of classic country music and dedicated agricultural news coverage. The station has had a varied history with different formats and call signs over the years. On October 8, 2020, WHIT relaunched as “97.7 The Farm,” retaining the classic country format.