102.3 The Rose

102.3 The Rose, also known as WXMA (102.3 FM), is a United States-based commercial broadcast radio station located in Louisville, Kentucky, that features a playlist of soft rock and adult contemporary hits from the 1980s to the present. The station is owned by Alpha Media. In the evenings, the station airs the nationally syndicated call-in and dedication show “Delilah,” hosted by Delilah Rene. For part of November and December, WXMA switches to Christmas music. The station has a rich history, having first aired in October 1964 as WLRS. On August 30, 2022, WXMA flipped back to soft AC format.