Y98

Y98, also known as KYKY (98.1 FM), is a United States-based hot adult contemporary music format commercial radio station located in St. Louis, Missouri, that features a mix of contemporary pop and adult hits. The station is owned by Audacy, Inc.; it operates from offices and studios located on Olive Street in Downtown St. Louis. KYKY has been a staple in the St. Louis radio market, known for its engaging on-air personalities and community involvement. It broadcasts three HD Radio signals, with the first airing its main hot adult contemporary format. The station’s current slogan is “Today’s BEST Music.”