The River 100.5

The River 100.5, also known as WTRV (100.5 FM), is a United States-based adult contemporary music format commercial radio station licensed to Walker, Michigan, that provides a mix of soft favorites from yesterday and today, featuring artists like Elton John, Billy Joel, and Celine Dion. It is a Class A station and serves the Grand Rapids metropolitan area radio market. The station now features a softer, gold-leaning version of the Mainstream AC format. Its slogan, “Lite and Relaxing Music,” reflects its commitment to providing a soothing listening experience. WTRV was the first station in the Grand Rapids market to switch to a format of all-Christmas music between Thanksgiving Week (mid-November) and Christmas Day.