Magic 97.9

Magic 97.9, also known as KQFC (97.9 FM), is a United States-based soft adult contemporary music format commercial radio station licensed to Boise, Idaho, that is dedicated to bringing its listeners the best in country music, from classic hits to today’s top artists. Its music format targets adult listeners with relaxing hits from past decades and today’s favorites. The station prides itself on delivering a unique and authentic listening experience for its listeners, with a focus on high-quality sound and engaging content. KQFC plays a mix of timeless classics and adult-friendly contemporary songs, appealing especially to listeners in the 35–54 age group. Its programming includes a mix of current hits, timeless classics, and exclusive interviews with listeners’ favorite country stars.