Latino 97.9

Latino 97.9, also known as KLMG (97.9 FM, “La Mejor 97.9”), is a United States-based Spanish-language radio station licensed to Esparto, California, that is known for its upbeat, contemporary atmosphere and is a staple for the Hispanic community in Northern California. Its format is Spanish-language contemporary music (CHR/Adult Contemporary), featuring popular Latin hits and community-centered programming. The station was previously owned by Adelante Media Group, and the broadcast license was formerly held by Bustos Media of California License, LLC. Its playlist is designed to appeal to both first- and second-generation Hispanic listeners, typically in the 18–49 age demographic. This radio station focuses on Spanish contemporary hits, including Latin pop, tropical, and other popular genres aimed at the Hispanic and Latino community in the region.