La Poderosa 96.1 FM

La Poderosa 96.1 FM, also known as KBEX (96.1 FM), is a United States-based regional Mexican format radio station licensed to Dalhart, Texas, that broadcasts a variety of Mexican music genres, including grupera, ranchera, and tejano. The station is owned by Maria Ceniceros through licensee Viva Media, LLC. KBEX first went on air in 1966 as KXIT-FM; it underwent several call sign changes over the years. The station serves the Amarillo metropolitan area. Its commitment to providing a unique and engaging listening experience.