Boss 90s Now

Boss 90s Now is a United States-based internet radio station located in Las Vegas, Nevada, that is designed to be a “time machine” for the 1990s, focusing on the pop culture, fashion, and most importantly, the music of the “dot-com decade.” Its format is 1990s hit music: classic pop, rock, hip-hop, R&B, and other genres from the decade. The station uses “Boss Jocks” (DJs) and “Hot Boss” imaging (jingles and transitions) to mimic the sound of 90s FM radio. It plays the biggest hits of the 90s from superstars like Britney Spears, Backstreet Boys, Dr. Dre, Coolio, and more, evoking the decade’s music, culture, and vibe for listeners who grew up with that era. Boss 90s Now brands itself as “direct from the Las Vegas Strip,” leaning into the glitz and high-energy reputation of the city to frame its upbeat 90s programming.