B-107.3

B-107.3, also known as KBBK (107.3 FM), is a United States-based hot adult contemporary format commercial FM radio station located in Lincoln, Nebraska, that delivers a diverse mix of music from the 1990s to today, featuring artists like Maroon 5, Adele, Ed Sheeran, and Kelly Clarkson. It switches to Christmas music for much of November and December. The station is owned by NRG Media, with studios at Broadcast House on 44th Street and East O Street (U.S. Route 34). It caters especially to women aged 25–54, making it a popular choice for workplace listening. KBBK first signed on the air on September 1, 1968, as KLIN-FM. It also serves as the exclusive broadcaster for Nebraska women’s volleyball and basketball games, branding itself as “The Station Where The Women Play.”