97.9 The River

97.9 The River, also known as WMGA (97.9 FM, “The River”), is a United States-based classic hits and oldies music format broadcast radio station licensed to Kenova, West Virginia, that is owned by Fifth Avenue Broadcasting Company, Inc., operating under Kindred Communications. The station provides high-quality audio that is perfect for listening at home or on the go. In its programming history, WMGA has undergone several format changes. Following the Christmas music stint, on December 26, 2023, the station, still under the “River” branding, shifted to an oldies format focused primarily on 1960s and 1970s music. Listeners can tune in to this radio station to enjoy “The Greatest Hits of The Rock & Roll Generation.”