97.7 The River

97.7 The River, also known as KVRV (97.7 FM, “The River”), is a United States-based commercial radio station licensed to Monte Rio, California, that features a mix of classic rock, modern rock, and other rock-related genres. The station brings its listener’s the best of the genre, with a wide range of tracks that are sure to get their adrenaline pumping. KVRV typically features local and national rock hits, catering to rock music enthusiasts with a blend of older favorites and newer releases. It airs a classic rock music format branded as “The River.” From iconic bands like Led Zeppelin and Pink Floyd to contemporary classics from the likes of Foo Fighters and Red Hot Chili Peppers, the station has got it all covered.