92.3 The Ranch

92.3 The Ranch, also known as KRNH (92.3 FM, “The Ranch”), is a United States-based country music format broadcast radio station licensed to Kerrville, Texas, that plays nothing but real country hits, pop, and bluegrass music 24 hours a day for the entire Texas Hill Country. The station brands itself as “Today’s Real Country,” focusing on a playlist that avoids the “pop-country” trend. It is owned by Lyndell Grubbs, through licensee Radio Ranch, LLC. 92.3 The Ranch plays “real country,” a blend of traditional and modern country tailored to listeners in the Hill Country region. It provides a mix of country legends like George Strait, Merle Haggard, and Willie Nelson alongside modern artists who maintain a traditional sound, such as Alan Jackson and Clint Black. The station’s format and music selection aim at adult country music fans, including many local ranchers, families, and community members.