104.9 The Gump

104.9 The Gump, also known as WGMP (1170 kHz), is a United States-based alternative rock format radio station licensed to serve Montgomery, Alabama, that is known for its “alternative” branding, which is a play on Montgomery’s local nickname, “The Gump.” It is locally owned and operated by Bluewater Broadcasting Company, LLC. The station primarily provides alternative and rock music, both contemporary and well-known rock artists. Its slogan is “Montgomery’s Alternative Station.” WGMP focuses on music blocks rather than live disc jockey shows. Its playlist features a mix of 90s alternative staples and modern rock hits.