104.5 The River

104.5 The River, also known as WRVR (104.5 FM), is a United States-based adult contemporary format radio station licensed to serve Memphis, Tennessee, that plays a variety of adult contemporary music, blending classic hits with modern pop and soft rock. Owned by Audacy, Inc., the station’s studios are located in Southeast Memphis, and its transmitter is in Cordova, Tennessee, outside Memphis. The station is known for its family-friendly programming and a mix of well-loved tunes that appeal to a wide range of listeners. It plays pop and soft rock music from the 1970s to the present. WRVR also features local news, weather, and community events, connecting with the Memphis audience through engaging and relevant content.