104.3 HIT-FM

104.3 HIT-FM, also known as XHTO-FM (104.3 FM), is a United States-based contemporary hit format radio station located in El Paso, Texas, that is known for playing current pop hits with a vibrant mix of music and entertainment content aimed at a broad audience. It is owned by Grupo Audiorama Comunicaciones with studios in El Paso and a transmitter in Ciudad Juárez. Despite being licensed in Mexico, the station broadcasts almost entirely in English, focusing on American pop, hip-hop, and chart-topping hits to compete with other El Paso stations like KPRR (Power 102). It’s branded with the slogan “Always At Least 18 Songs In A Row!” and features engaging DJs and shows that help keep listeners connected with the latest in popular music. 104.3 HIT-FM primarily plays mainstream Top 40 hits, often with a slight rhythmic or dance lean to match the local culture of the borderplex.