101 Gold

101 Gold, also known as KVLC (101.1 FM), is a United States-based classic hits music format broadcast radio station licensed to serve Hatch, New Mexico, that features classic hits, oldies, pop, and rock genre music, primarily focusing on the 60s, 70s, and 80s. The station is owned by Bravo Mic Communications, LLC, and its sister stations are KOBE, KMVR, KXPZ. KVLC primarily serves Las Cruces and southern New Mexico. The station’s playlist is carefully curated with the latest and greatest classic hits from both established artists and up-and-coming talent. 101 Gold was assigned the “KVLC” call letters by the Federal Communications Commission on March 25, 1994.