100.7 Big FM

100.7 Big FM, also known as KFBG (100.7 FM, “Frontera 100.7”), is a United States-based adult contemporary music format radio station licensed to San Diego, California, that is known for playing a wide mix of popular music from various decades and genres often described as “we play anything.” KFBG is owned by Lotus Communications. The station now broadcasts a regional Mexican format (including Banda, Cumbia, and Mariachi), targeting the San Diego and Tijuana border region. 100.7 Big FM launched with the “Big FM” name on April 13, 2020, featuring a large, eclectic playlist. The station featured a massive library ranging from the 1970s to today, playing artists like Queen, Aerosmith, Madonna, Prince, and Coldplay. In 2024–2025, the station was sold to Lotus Communications Corp.